SINGAPORE TOURISM BOARD
TWINNING WITH SINGAPORE
How do we establish Singapore as an attractive travel destination through a roving exhibit at trade shows around the world? We showed people that no matter where you’re from, there’s a place in Singapore that’s perfect for you. So perfect it looks exactly like you.
Introducing The Twinning Photobooth — an interactive AI photo booth that helps you find a place that’s perfectly matched to you, based on your outfit. Heritage buildings, back alleys, wall murals, shop houses, places of worship, gardens, museums, skyscrapers, bridges, nature parks, theatres, even a fire station… come see yourself in Singapore through a Singapore equivalent.
Our 2nd B2B campaign, following ‘City of Possibilities’.
How it works:
The program detects the colour of clothes, and finds a sightseeing spot that matches the extracted key colours. There are over 1000 unique backgrounds you can match yourself with. Photos of the matched sightseeing spot will be composited with your portrait and printed out on the spot.
Tech:
When it comes to masking technique, the AI deploys the deep-learning library. It runs smoothly as long as the background is kept plain during the shoot.
TBWA Singapore
Creative team:
Peter Callaghan
Marvin Liang
Lena Paik
Production House: Whatever Inc
Photographer: Gabe Chen