SPCA
TOUGH PEOPLE VS SHOCK COLLAR
The use of shock collars is banned in many countries. But not in Singapore.
To prove how harmful they can be, we resorted to a good old product trial and zapped Singapore’s toughest people with the 4500 volts of a typical e-collar. The resulting film is an unfiltered and intimate look at the very real pain an electric shock collar inflicts on some of Singapore’s strongest humans, raising questions in the viewers mind of whether an animal should have to face the same.
Forsman & Bodenfors Singapore
Creative team:
Ivan Guerra
Firrdaus Yusoff
Jason Feng
Shum Qihao
With Tim Kindler & Heckler Singapore
AdStars – Bronze
One Show Asia – Merit
CCA – Bronze
Andy Awards – Shortlist
Spikes – Shortlist
The Work – 3 Acceptances