Lena graduated from LASALLE College of the Arts with a D&AD New Blood Pencil in 2014. She spent 5 years at her first agency-home TBWA Singapore, where she was part of the team responsible for bringing in businesses like Singapore Tourism Board, Playstation PS4 and retaining the Singapore Airlines account. Recognised notably for her work on STB 'Passion Made Possible' campaigns, Lena was named IAS Hall of Fame ‘Young Talent of the Year (Creative)’ and Creative Circle Awards ‘Young Copywriter of the Year’ in 2015, 2017, 2021 (Silver), and Campaign Brief Asia’s Women Leading Change ‘Rising Star’ in 2018.
Along the way she found herself to be part of the Creative Circle Awards 2018 & 2019 jury panel, a member of Lasalle’s Industry Advisory Group 2019-2022, a home stager for her side hustle Knock Knock, and most recently, a proud creative at Forsman & Bodenfors Singapore.
Lena is also a certified practitioner of Krav Maga, so there’s little use fighting her.
Work Experience
2020 - Present
Forsman & Bodenfors Singapore / Creative
2014 - 2019
TBWA Singapore / Copywriter
2014 - 2015
TBWA Singapore / Junior Copywriter
2013 - 2014
BBH / Creative Intern / Freelancer
2011 - 2012
Procon Events & Marketing / Creative
Education
2012- 2014
Lasalle College of the Arts / BA (Hons) Design Communication (Majored in Advertising)
2008- 2011
Temasek Polytechnic / Diploma in Interior Architecture and Design
Contact
hp: +65 9093 4049
email: lenapaik@gmail.com
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