Association of Advertising & Marketing Singapore

GONG AWARDS

When the time came for TBWA Singapore to host the country’s very own advertising award show, The Gongs, a few of us hopped on this side project and came up with the thought: ‘Nothing has changed. Everything has changed.’

We wanted to remind people that this award is reserved for only the best creative minds in Singapore. And inspire ad folks to look at this iconic trophy in a fresh and bold new way.

Installation made from old trophies that we collected from agencies in Singapore.

TBWA Singapore

Creative team:
Hagan de Villiers
Marvin Liang
Roxane Wee
Dan Chia

Production House: Machineast